March 30, 2026
Prepared for PACC Armor

Digital Growth Partnership

A phased strategy to transform your digital presence, accelerate sales, and build the infrastructure your product momentum demands.

How to Get Started
Client PACC Armor - Personal Armor Concealed Carry
Prepared By Jay Owen, CEO - Business Builders
Classification Confidential
The Opportunity

Your product is winning.
Your website isn't keeping up.

PACC Armor has achieved something rare: $70K in sales year-to-date with a clear hockey-stick trajectory - January was nearly flat, and March is tracking $38K+. You've tripled prices with zero drop-off. But your digital infrastructure is now the bottleneck - costing you sales, visibility, and the compounding growth your product deserves.

$70.6K
Year-to-date total sales (Jan-Mar 2026)
Hockey-stick growth curve
$38.6K
March alone - nearly doubling month over month
566 orders YTD / 317 in March
$89
Current price point after 3 increases
Zero sales drop-off
49
Site health score out of 100
Critical - needs attention
60s+
Load time during peak ad traffic
Visitors leaving before page loads
0
AI search presence across ChatGPT, Perplexity, Gemini
Invisible to AI-powered search
Where the revenue is actually coming from
March 2026 - Net Sales by Product
Pistol Pants Cargo Shorts
316 sold$28,044
Pistol Pants Athletic Shorts
45 sold$3,618
Mini PACC Sling Bag
10 sold$2,950
All other products
3 sold$279
96%
96% of your March revenue comes from Pistol Pants. But your homepage title still says "CCW Sling Bags." Your highest-performing product isn't even mentioned in the first thing Google sees.
The Plan

A 12-month path to scale-ready

Start with the migration, build the foundation, then scale when the product line expands. No large upfront costs - just a consistent monthly partnership that grows with your business.

01
Months 1-2
Migration, CRO, and SEO Fundamentals
$6,500 / month
  • Migrate 21 products + all variants to Shopify Faster infrastructure, reliable uptime during traffic spikes, modern admin
  • Apple Pay + one-click checkout activation Shopify's checkout converts 15-20% better than WooCommerce out of the box
  • Google Analytics 4 + Facebook Conversions API setup Your analytics are currently broken - you're spending $3K/mo on ads with no visibility
  • SEO foundation: titles, meta descriptions, image optimization, sitemap cleanup Homepage updated to lead with Pistol Pants - where 96% of your revenue actually comes from
  • Conversion optimization: product page layout, CTAs, trust signals, review placement Your 14 five-star reviews should be front and center - not buried on a single product page
  • Abandoned cart recovery email flow Built into Shopify - recovers 5-15% of abandoned carts automatically
  • 301 redirects from all existing URLs Preserves your current search rankings and bookmarked links
02
Months 3-8
Foundation Plan
$3,500 / month
  • Strategy & CRM
  • Monthly review call Dedicated strategy time to review performance, plan next steps, and stay aligned
  • Quarterly plan review Step back, assess what's working, and recalibrate for the next 90 days
  • HubSpot CRM setup and management Centralize your customer data, track leads, and build a real sales pipeline
  • Content & Social
  • 8 social posts per month Consistent presence across your channels - product highlights, customer stories, brand building
  • 1 blog post per month SEO-driven content targeting "concealed carry pants," "CCW shorts for big guys," and related searches
  • 1 email campaign per month New products, promotions, and customer engagement - building a list that compounds
  • SEO & Paid
  • SEO fundamentals Ongoing optimization - schema markup, rich results, keyword targeting, technical fixes
  • Google Business Profile management Local visibility in St. Augustine, "near me" searches, review management
  • Website
  • Website hosting included We handle the hosting - one less thing to manage
  • Monthly website updates Conversion optimization tweaks, new product additions, seasonal promotions, A/B tests
Months 9-12
Suggested upgrade to Growth Plan - $6,500/mo
By this point, your Shopify store is dialed in, SEO is building, and the pants line is launching. Everything in Foundation, plus:
  • Monthly review calls up to 90 min + monthly reporting + quarterly business review
  • HubSpot CRM + full pipeline management
  • 12 social posts/month, 2 blog posts/month, 2 email campaigns/month
  • 1 lead magnet per quarter - buyer's guides, sizing guides, comparison sheets
  • Full SEO program + 2 paid channels (up to $5K ad spend) + email nurture automation
  • Weekly website updates + up to 2 landing pages per quarter for product launches
  • 1 print piece per quarter - packaging inserts, trade show materials, product cards
The Math

Why this makes sense

Conservative estimates based on your actual March data. We'd rather under-promise and over-deliver - these numbers represent realistic improvements, not best-case scenarios.

Current Monthly Revenue (March 2026)
$38.6K
317 orders in March at ~$106 avg
$100/day ad spend, $12 CPA
Expected Lift from Migration
+10-15%
Faster site + Apple Pay checkout + abandoned cart recovery. Industry benchmarks for WooCommerce-to-Shopify migrations.
Monthly Investment
$3,500-6,500
$6,500/mo for months 1-2 (migration + setup), then $3,500/mo Foundation ongoing.
Year 1 Investment
$34K
$6,500/mo for migration (months 1-2) + $3,500/mo Foundation (months 3-8). 12-month commitment.
Today: March 2026 $38.6K/mo
After migration + 10-15% conversion lift $43-50K/mo

You're investing $200K+ in inventory and a warehouse. The digital infrastructure to support that growth is a fraction of that investment - and it's the piece that makes sure your site can keep up with your product momentum.

Why Business Builders

Built for this moment

25+
Years building digital experiences
Established in 1999. We've helped businesses navigate every wave of digital transformation - from the first websites to AI-powered search. We've seen what works.
Pod
Dedicated team model
You get a consistent team - account manager, project manager, creative, and technical - who know your business. Not a rotating cast of freelancers.
Full
Strategy through execution
We don't just hand you a plan and wish you luck. Strategy, design, development, content, and marketing - all under one roof, all accountable to your results.
E-com
E-commerce migration specialists
We've moved dozens of businesses from WooCommerce to Shopify. We know the pitfalls, the SEO preservation tactics, and how to do it without losing a day of sales.
Get Started

Ready when you are

Three steps to get started. We can have your new site live within 30 days of approval.

  1. Share WooCommerce + Google Analytics access
    We'll complete our technical review, confirm the migration scope, and document everything that needs to transfer. This takes 2-3 business days.
  2. Review and approve the quote below
    The formal quote covers all deliverables, timeline, and investment. Review it, sign, and we're off.
  3. Migration kicks off within 5 business days
    Your dedicated team begins the Shopify build. Bi-weekly check-ins keep you informed. Target: live within 3-4 weeks of kickoff.
Approve Quote and Get Started

Opens the formal quote for review and signature